Massimiliano Unternährer
Wine & Spirit Management — KEDGE Business School
About
Massimiliano Unternährer is a wine and hospitality professional currently completing a Master's degree in Wine & Spirit Management at KEDGE Business School in Bordeaux — one of the world's foremost institutions for wine business education.
His experience spans luxury hospitality, fine wine service, international tastings, and editorial wine storytelling. He has worked within premium hospitality environments including The Arts Club Dubai, while building deep expertise across Bordeaux, Champagne, Burgundy, and contemporary Italian wine culture.
"Wine is not only about what is in the glass — it is about culture, memory, people, and place."
Experience & Education
Wine & Hospitality Professional
The Arts Club Dubai
Fine dining wine service, sommelier support, luxury hospitality operations in one of Dubai's most prestigious private members' clubs.
Wine Education & Tasting
KEDGE Business School, Bordeaux
Master's degree in Wine & Spirit Management — intensive study of wine business, international markets, viticulture, and oenology.
Wine Writer & Journalist
Massimiliano Wine Journal
Independent editorial platform covering tasting notes, wine culture, hospitality trends, and the evolving landscape of fine wine.
Wine Philosophy
Terroir First
Every great wine begins in the soil. Understanding place — geology, climate, aspect — is the foundation of wine appreciation.
Storytelling
Wine without context is just a beverage. The history, the people, the culture behind each bottle transforms it into an experience.
Accessibility
Expertise should not create barriers. The greatest wine writing makes the complex approachable without sacrificing depth.
Modern Perspective
Wine culture is evolving. Bridging classic wine knowledge with contemporary consumer culture is essential for the next generation.
Future Vision
This platform is envisioned as a modern wine journal — a tasting archive, a cultural platform, and a bridge between classic wine knowledge and younger audiences discovering fine wine for the first time.
The goal is not to replicate existing wine media, but to create something more personal, more editorial, and more attuned to how wine culture actually lives in 2026 — across hospitality, art, music, travel, and everyday life.
Modern Wine Journal
Editorial storytelling
Tasting Archive
Professional notes
Cultural Platform
Wine & lifestyle
Collector's Guide
Curated selections
Regions Covered
Wines Tasted
Articles Published
Get in Touch
For collaboration, wine consulting, events, or just to share a love of great Burgundy — reach out.
Based in Bordeaux, France — available for international projects.